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	<title>Smart Media Innovations &#187; Internet Marketing</title>
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		<title>WordPress, Publishing, and 7+ Powerful SEO Plugins</title>
		<link>http://www.smartmediainnovations.com/wordpress-publishing-and-7-powerful-seo-plugins/</link>
		<comments>http://www.smartmediainnovations.com/wordpress-publishing-and-7-powerful-seo-plugins/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 11:21:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Directory Submission]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hubpages]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traffic Generation]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ask]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[bloggin]]></category>
		<category><![CDATA[job press]]></category>
		<category><![CDATA[market me tweet]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[multi poster]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[site promotion]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[wishlist]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.smartmediainnovations.com/?p=4450</guid>
		<description><![CDATA[WordPress is an open source blog publishing application ..]]></description>
			<content:encoded><![CDATA[<p>As you might know <a href="http://wordpress.org/" target="_blank"><strong>WordPress</strong></a> is an open source blog publishing application powered by <a title="PHP" href="http://en.wikipedia.org/wiki/PHP" target="_blank">PHP</a> and <a title="MySQL" href="http://en.wikipedia.org/wiki/MySQL" target="_blank">MySQL</a> which can also be used as a content management system – and now becoming a very popular platform for developing almost any type of community or website that your heart desires.</p>
<p><img class="alignright" src="http://www.smartmediainnovations.com/wp-content/uploads/2010/03/wordpress.jpg" alt="" width="290" height="290" /></p>
<p>It has many features including a plugin architecture and a templating system &#8211; used by over 2% of the top 10,000 most popular websites in the word. If you want something implemented to your site, there is a good chance you will find a WordPress plugin to suit your needs.</p>
<p>There are plugins for web advertising, flickr, twitter, e-commerce, newsletters, weather, RSS, SEO, Analytics and just about anything else you can think of. Many of these are developed as “widgets” that can easily be added to your site using the WordPress management system. And we can all grow tired of our website designs over time, but changing the design has always been such a hassle — until now. With WordPress themes you can instantly activate a new web design while still retaining all of the content within the site. There’s no hassle of copying and re-sending all of your content to a new web designer or developer, or wasting time migrating files.</p>
<p>Currently, WordPress is the most popular publishing software on the internet, and for good reason. Anyone (even a beginner) can begin using it to great effect. Within minutes you can create a beautiful looking blog or website and have ALL of your content indexed by the search engines, literally over night. If you can send an e-mail, use Microsoft Word or set up a Facebook account, then you can use WordPress. It’s website creation for non-techies.</p>
<p>These are all reasons why Smart Media Innovations Pty Ltd has been using WordPress as our main publishing platform for developing hundreds of sites over the years, and why we recommend it to our clients.</p>
<p>To help you get started with WordPress (and to ensure that your content is being indexed by the search engines) we have listed two top resources for installing wordpress and included our <strong>top 7 SEO plugins</strong> (plus a few others) to help you get off on the right foot. We also know it isn&#8217;t always easy sorting through the <em>thousands</em> of seo plugins available – so here are 7 good ones to get you going.</p>
<h2><span style="color: #000000;"><span style="background-color: #ffffff;"><strong>Step 1) Install WordPress</strong></span></span></h2>
<p><a href="http://codex.wordpress.org/Installing_WordPress" target="_blank">&gt;&gt; Click Here for Detailed Instructions</a></p>
<p><a href="http://www.youtube.com/watch?v=5nxXsROoBYs" target="_blank">&gt;&gt; Click Here for Video Instructions</a></p>
<h2><span style="color: #000000;"><span style="background-color: #ffffff;"><strong>Step 2) Install our Top 7 SEO Plugins</strong></span></span></h2>
<p><strong> </strong></p>
<ol>
<li><strong><a href="http://onlywire.com/" target="_blank">&gt;&gt; Onlywire Multi Poster</a> </strong>– FREE &#8211; syndicates your posts to Web 2.0 sites automatically</li>
<li><strong><a href="http://www.smartmediainnovations.com/recommended/mbppingoptimizer" target="_blank">&gt;&gt; MaxBlogPress Ping Optimizer</a></strong> – FREE &#8211; excellent pinging tool</li>
<li><strong><a href="http://wordpress.org/extend/plugins/twitme/installation/" target="_blank">&gt;&gt; Twitme</a></strong> – FREE &#8211; automatically posts to twitter for more backlinks</li>
<li><strong><a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/installation/" target="_blank">&gt;&gt; All in one SEO pack</a></strong> &#8211; FREE &#8211; optimizes your WordPress content for the Search Engines</li>
<li><strong><a href="http://wordpress.org/extend/plugins/google-sitemap-generator/installation/" target="_blank">&gt;&gt; Google XML Sitemaps Generator</a> </strong>- FREE &#8211; this plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog or website.</li>
<li><a href="http://wordpress.org/extend/plugins/seo-tag-cloud/installation/" target="_blank"><strong>&gt;&gt; SEO Tag Cloud Widget</strong> </a>– FREE &#8211; Love ‘em or hate ‘em, a lot of people use tag clouds on their blogs, however since their inception they have been fairly unreadable by search engines, until now. With this plugin your tag cloud will be converted into an SEO-friendly HTML markup that can be indexed.</li>
<li><strong><a href="http://wordpress.org/extend/plugins/sitemap-generator/" target="_blank">&gt;&gt; Dagon Design Sitemap Generator</a> –</strong> FREE &#8211; this plugin creates a sitemap for your WordPress powered site. It’s important that the search engines can easily navigate your site.</li>
</ol>
<p>In conclusion, WordPress empowers you to do just about anything that your imagination can conjure up &#8211; without costing you an arm and a leg. With developers <em>constantly</em> working on applications, plugins, and themes all around the world – you will never have a need to look at another publishing platform again.</p>
<p>Get started today!</p>
<p><strong>Please comment:</strong> If you have anything to add, or know of any great SEO plugins for wordpress that we might have missed here, please comment below.</p>
<p>As always, for further information (or assistance) on any of the above, please feel free to <a href="http://www.smartmediainnovations.com/contact-us/">contact us</a> and we will be happy to assist you as best we can.</p>
<p><span style="color: #000000;"><span style="background-color: #ffffff;"><strong><span style="color: #ff0000;">*UPDATED: </span>Optional Plugins and Applications <em>- to give you several ideas of the type of things you can do with WordPress!</em></strong></span></span></p>
<p>These are ALL <em>brilliant</em> applications that can be easily implemented at the click of a button, and will certainly add to your bottom line. Well worth a look.</p>
<p><strong> </strong></p>
<p><strong><a href="http://www.smartmediainnovations.com/recommended/marketmetweet" target="_blank">&gt;&gt; Market Me Tweet</a></strong></p>
<p>Market Me Tweet is the only Twitter Application that allows you to Brand, Market, and Manage your twitter profiles and tweets, all in one! <a href="http://www.smartmediainnovations.com/recommended/marketmetweet" target="_blank">Click here</a> to find out how we use it to drive a lot of traffic to your sites.</p>
<p><strong><a href="http://www.smartmediainnovations.com/recommended/ninjaaffiliate" target="_blank">&gt;&gt; Ninja Affiliate</a></strong></p>
<p>Ninja Affiliate is a unique WordPress plugin designed to effortlessly embed affiliate links into your WordPress blog and instantly double (or triple) your affiliate marketing commissions. A great way to instantly add an additional revenue stream to your blog or wordpress site.</p>
<p><strong><a href="http://www.smartmediainnovations.com/recommended/wishlistmember" target="_blank">&gt;&gt; Wishlist Member</a></strong></p>
<p>Wishlist Member allows you to create a powerful and fully customizable membership platform on any WordPress powered website. Fast, simple and very effective! Perfect for anyone looking to include paid subscription, paid content models.</p>
<p><strong><a href="http://www.smartmediainnovations.com/recommended/jobpress" target="_blank">&gt;&gt; Job Press</a></strong></p>
<p>JobPress is a WordPress theme that turns your website / blog into a fully functional Job Board. Its easy to use and install, plus you can monetize your job board effortlessly with just a few clicks.</p>
<p><strong><a href="http://www.smartmediainnovations.com/recommended/aweber" target="_blank">&gt;&gt; Email Marketing – Aweber</a></strong></p>
<p>Aweber is the Mercedes Benz of email marketing. Quickly create and run your email campaigns cheaply with this powerful, easy-to-use email marketing platform. We personally use Aweber and if you haven’t already done so, we HIGHLY recommend that you sign up and start building a mailing list today. It&#8217;s a must that you constantly follow up and communicate with your customers. <strong><strong><a href="../recommended/aweber" target="_blank">Aweber </a></strong></strong>helps you do this properly.</p>
<p><strong><a href="http://www.smartmediainnovations.com/recommended/squeezetheme" target="_blank">&gt;&gt; Squeeze Theme</a></strong></p>
<p>Grow your email list and expand your profits with Squeeze Theme. Setting up effective squeeze pages has never been so easy and with jst a few clicks, you can completely change the look and feel of your site using Squeeze Theme! Combine this with Aweber and you will be quickly on your way to building an ever lasting asset that will pay you for years to come.</p>
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		<item>
		<title>The Ins and Outs of Successful Keyword Research</title>
		<link>http://www.smartmediainnovations.com/the-ins-and-outs-of-keyword-research/</link>
		<comments>http://www.smartmediainnovations.com/the-ins-and-outs-of-keyword-research/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 21:34:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[keyword Research]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[web sites]]></category>

		<guid isPermaLink="false">http://www.smartmediainnovations.com/?p=2964</guid>
		<description><![CDATA[To succeed in the game of search engine optimization ..]]></description>
			<content:encoded><![CDATA[<p>To succeed online you must focus on effective keyword research. By choosing the right keywords you can succeed at the SEO game. I have personally worked with hundreds of clients seeking number one rankings but who have given adequate focus on keyword research. This is incredibly important when your site is competing against well ranked sites that have been in the top ranking for some time.</p>
<p>The first step is finding a keyword that isn&#8217;t all that competitive. Once you do, the next step is to make sure that the keyword you have selected gets enough traffic. Don&#8217;t overlook this important aspect of keyword research. I worked with a company that was proud of their number one rankings. When I did some research to discover the type of traffic they could expect, I found less than one hundred searches each month on the keyword they selected. Even with top rankings, they would never see the traffic they expected.</p>
<p>Assuming that you have been able to find a keyword phrase that doesn&#8217;t have a great deal of competition and generates enough traffic, it&#8217;s time to look at your competition. You are competing against other web sites who currently rank in the top few positions for your chosen keyword. Research each of these top ranked sites to determine their Google page rank, age, and the number of sites linking to them. The more inbound links they have the more difficult they will be to outrank.</p>
<p>Once you&#8217;ve conducted your keyword research and decided which keyword phrase you are going to optimize for, it&#8217;s time to focus on optimizing your web pages. This can be done by focusing on on-page optimization techniques and off-page optimization techniques. Start with a well formatted web site that includes keyword phrases in meta tags, page titles, and so on. Then turn your attention to off page optimization which includes building links and getting your site listed in major directories and social media profiles. Add additional link building techniques like bookmarking to enhance the quality of your web pages and web sites.</p>
<p>Your plan should include daily, weekly and monthly tasks that can attract links from authority websites consistently over time. Your goal should not be to generate thousands of inbound links quickly because Google will penalize your website. Rather, focus on steady link building. If you want to enhance your organic search engine ranking, begin with keyword research. By selecting the right keywords, you&#8217;ll be able to optimize your website faster than your competitors. After choosing the right keywords, focus on integrating your chosen keywords into your web site. Then you&#8217;re ready for link building and other off page optimization tactics that significantly improve rankings.</p>
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		<item>
		<title>What is Split Testing ?</title>
		<link>http://www.smartmediainnovations.com/what-is-split-testing/</link>
		<comments>http://www.smartmediainnovations.com/what-is-split-testing/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 10:07:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Conversion Optimisation]]></category>
		<category><![CDATA[Split Test]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[Web analytics]]></category>

		<guid isPermaLink="false">http://www.smartmediainnovations.com/?p=2906</guid>
		<description><![CDATA[Simple language differences and tiny changes in ..]]></description>
			<content:encoded><![CDATA[<p>Simple language differences and tiny changes in presentation can be the difference between an extremely effective marketing campaign that nets you millions and a complete and utter failure.The Internet marketing world is a world of subtlety.</p>
<p>It is very difficult to predict, what change is to be brought in to have a more effective marketing strategy. Many people have suggested the idea of split testing.</p>
<p>It is one of the few research tools that an Internet marketer has at their disposal that actually guarantees more conversions &#8221; rather than simply implying that more conversions are supposed to occur. Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions/views to see which one converts more effectively.</p>
<p>Here is an example: Imagine that you are buying advertisements through Google adwords in hopes that you will be able to maximize your hits per day. Start two ads at equal rates and put small differences in them. Add something subtle to one such as &#8220;money back guarantee&#8221; and leave the other one as it is.</p>
<p>You let your ad campaign run for a few days. See which ad is the first to 40 or 50 clicks and that ad is very likely your most successful PPC ad. With split testing, you would then take that result and say to yourself Okay, well, money back guarantee got me the most clicks &#8221; should I put that phrase in the beginning of the ad or at the end of the ad? Then you run the split testing again, with that small change.</p>
<p>When you have completed this, you will have your highest preforming ad. This technique can also be used for sales copy, newsletters or anything that will increase your conversations. Some people rotate their sales pages using software and see which one gets the most sales. Through this they will eventually find the perfect sales copy. It will have a high enough conversion rate to almost guarantee success in internet marketing.</p>
<p>Since emarketing is still developing, a lot of what we know to do relies more on anecdotes rather than any type of science. Random tests convey that science. If you use huge samples sizes it ascertains that the promotional ways you are using so that you can maximize on sales is the most valuable and successful method that there is. This method should therefore give you confidence that after all the promotions you are guaranteed of the best exchange rate there is.</p>
<p>Because of this, it is those marketers that are willing to use Split testing that tend to have the most success in the field. In many ways, the best marketers never stop split testing, as they continue to look for the pinnacle of ad copy in an ever changing online world. Split testing is one of the few effective research tools that you can use on your own work.</p>
<p>Start split testing today.</p>
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		<title>How To Build A Link Wheel</title>
		<link>http://www.smartmediainnovations.com/how-to-build-a-link-wheel/</link>
		<comments>http://www.smartmediainnovations.com/how-to-build-a-link-wheel/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 16:25:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[link wheel]]></category>

		<guid isPermaLink="false">http://www.smartmediainnovations.com/?p=2856</guid>
		<description><![CDATA[One way to help boost your results in the search engines ..]]></description>
			<content:encoded><![CDATA[<p>One way to help boost your results in the search engines for a specific keyword is to build a link wheel around the webpage you want to give a boost. You do this by writing six articles that you can position on social media and other websites and link back to your page and one of the other six articles inside of each of them.</p>
<p>When you think of a link wheel, try to picture an old-fashioned wooden wheel with spokes. At the center of the wheel is the article or webpage that you want to move up in the search engine results. At the outside end of each spoke is another article or page that you control. Each of these outside articles links to the center article or page. They also link to the next article on the outside of the circle. In this way, you will connect the dots with links to draw a wheel around your main page.</p>
<p>To help you understand better, you can try drawing a picture of the wheel. Write the name of your target article or page in the center. Now draw six lines reaching out from the center article. Make these into arrows pointing back toward the center to represent the links. Now you need to complete the wheel by making lines in between each article on the outer edge. Make these lines into arrows as well. All of the arrows should go in one direction, either clockwise or counterclockwise. This shows which articles will link to each other.</p>
<p>Next, you need to know what pages to put the links on. You can use pages on a number of different sites to make your wheel. Any service that allows you to publish a webpage or article containing at least two links will work. Some examples include Squidoo, Hubpages, Blogger and Ezine Articles. Just pick six of these types of sites to use to build your link wheel.</p>
<p>You don&#8217;t need unique content for each of these pages. Only the main page at the center of the link wheel needs to be unique. The other articles can all be rewrites of the same article. You are not going to be promoting the outside articles to human visitors. Their only purpose is to provide backlinks for your main page.</p>
<p>However, the way you set up your links is important. When you create your links to the center page, make sure you use your targeted keyword as the text for your links. For example, if you want your webpage to rank well for &#8220;best way to make money online, &#8221; you need to use &#8220;best way to make money online&#8221; as the text for your links.</p>
<p>Building a link wheel around a webpage or article can give you a huge boost in the search engine rankings, but the six-page wheel described in this article is just the beginning. If you really want to boost your rankings, you can build multiple wheels around a single article. You can also build secondary wheels around each of the pages in the original wheel. Just make sure you build your backlinks slowly and steadily so that your webpage doesn&#8217;t get sandboxed.</p>
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