Pay Per Click Management Service

AS you might already know, anyone can set up and manage their own PPC campaign. Simply contact Google, Yahoo or MSN and they will be happy to take your money and you will have a PPC campaign. Will it work? Well, if you are reading this it probably hasn’t or you already realize that it involves more than keywords and a credit card. Here at Smart Media Innovations our focus is entirly on campaign optimization and ROI.  As such we are entirely dedicated to achieving the best possible effectiveness for your compaign, measured by:

1. Click-Through Rates (CTR) – which is the percentage of searchers who see your ad and actually click through to your website.
2. ROI - the sales or acquisitions generated over a defined period of time vs. the marketing cost.

We achieve this utilizing our formidable arsenal of pay per click tools and proprietary web-search advertising technology – uncovering competitive keywords, opening niches, bid strategically, and optimizing ads, ad groupds and proven strategies for consistent sales and profitability.

What is our analysis and strategy development process?

• Keyword research and market analysis
• Segmentation of keywords, ads, and ad groups
  
• Managing your web designer to implement a sound landing page strategy (if need)
  
• PPC account settings configured correctly (Google, Yahoo, Bing)
• Ad copy written and optimized
• Ad groups set up and optimized
• Split testing ad groups DAILY
• Content network campaign set up, tracking and optimization
• Site placement campaign set up and tracking
• Daily bid management and optimization (ALL keywords)
• PPC campaign reviewed and tweaked for improvements
  
• Autoresponder set up and managed (if required)
• Full conversion, cost per click, and budget documentations

What is our daily PPC process?

• Ad split test evaluations
• Bid adjustments and optimization
• Ad performance analytics for statistical performance
• Replacement of non-performing ads
• Conversion tracking
• Position tracking
• Quality score analysis and optimization

What are the benefits to you and your business?

• Achieve a higher return on your advertising dollar – many of our clients achieve a 200% – 1800% rate of return (ROI) from their PPC advertising investment.
• Instant traffic to your website at an affordable price
• Fast increase in brand awareness, traffic and sales.
• Less stress – Google changes their algorithms regularly. Let the professionals worry about the “slap”.
• More time to focus on the important things like taking orders and customer service
• Guaranteed top positions (1-3) on all the major search engines. Our results speak for themselves!

Smart Media Innovations PPC Management is a valuable service for those seeking improved sales and profitability and immediate visibility on the search engines as part of a well balanced, well coordinated online marketing strategy.

If you are interested in us setting up and managing your PPC campaigns, give us a call for a free no obligation consultation, or use the form below.

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