HOW GOOGLE INSTANT IS CHANGING THE SEO GAME

HOW GOOGLE INSTANT IS CHANGING THE SEO GAME

By Armando Pantoja, Chief Architect

Search Engines are the most important thing driving internet business. E-commerce is fully dependent on search engines. Basically, search engines help us to search our desired queries over internet and display results according to the statistics of websites i.e. daily number of visits, page rank, tags, etc. Therefore, search engines are playing the key role in promoting the business of e-commerce websites and are considered as the backbone of internet.

Google, which today controls 84% of the search engine market, is the most well known of all search engines. Google with its subsidiaries is enjoying a monopoly in search engines, maps, translator, images and Google instant.

Google instant is a new, special service provided by the Google, which predicts what you will type and tries to return the results faster. This feature has revolutionized the world of internet search engines and has changed the SEO games as well. For example, if a person is going to search about mobile, when he writes the word mobile he will get several other options/predictions/related queries and the most appropriate and related query will grab his/her attention. Google Instant has altered conventional SEO marketing techniques as now a SEO professional can only optimize a website for two or three terms at a time not for all. Thus, it is becoming impossible to maintain optimization of a website for a very long time.

Google instant is here to stay. Most of the Googlers (Dedicated Google users) love it and intend on having the option enabled on their computers. The best option is to optimize your websites on longer, niche focused keywords, as Google instant mostly shows instant results of longer keywords.

There is now a greater demand for a true SEO professional who understand the mathematics and algorithms behind Google’s process. If you need a SEO professional, ask the following questions:

1. How will you optimize my site and/or landing pages for users with Google Instant enabled?
2. What keywords will you use to optimize my site for Google Instant

The internet is constantly changing and Google instant can be good or bad for online marketing, depending on how you choose to face it.

Good Luck!