The retail industry is abuzz over mobile commerce and driving consumers to local merchants, and daily deal provider Groupon Inc. is now stirring up even more buzz.
Groupon is bolstering its local and mobile presence by acquiring Hyperpublic Inc., a local data supplier, and Kima Labs, makers of the Barcode Hero scanning app and TapBuy mobile commerce service.
Hyperpublic’s service enables developers to embed in web and mobile software lists of businesses by location; for example, pizzerias with distances from consumers down to the tenth of a mile.
Groupon says the Hyperpublic deal is part of the company’s product strategy to harness local data. “We knew joining forces would accelerate our data efforts,” a Groupon spokesman says.