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Google: Shopping Around For Cheap Prices Is The Most Popular In-Store Activity Among Mobile Users

By APPMEDIA On May 12, 2013 · Add Comment · In Google, Mobile, Retail, Uncategorized

By Ingrid Lunden - techcrunch.com

Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their handsets anyway. Some research out today from Google indicates that among smartphone owners, some 79% can [...]

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Tablets will drive mobile content sales to $65 billion

By APPMEDIA On May 10, 2013 · Add Comment · In Mobile Content

By Lauren Johnson – mobilemarketer.com

Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a new report from Juniper Research.

Juniper’s “Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017” report looks [...]

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Study: Mobile marketing will create almost 1 million U.S. jobs by 2015

On May 10, 2013 By APPMEDIA

By: John McDermott – adage.com

Trade organization the Mobile Marketing Association has commissioned a new study that projects the mobile marketing to add $400 billion in incremental output and nearly a million jobs to the U.S. economy by 2015.

While the findings are meant to induce marketers to spend more [...]

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Voice recognition offers new opportunities for mobile marketing

On April 30, 2013 By APPMEDIA

By Lauren Johnson – mobilemarketer.com

As marketers continue to hunt for ways to make mobile more contextually-relevant, the growth of voice recognition points to significant opportunities for marketers to tailor experiences at a more granular level.

Publishers, financial institutions and travel companies are all verticals that have recently leveraged [...]

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Gartner: Mobile CRM Applications To Grow 500% By 2014

On April 13, 2013 By APPMEDIA
Alex Williams – http://techcrunch.com

Gartner Research is reporting mobile CRM apps will grow 500 percent by 2014, another sign of a shifting market that has more to do with work getting done in the cloud more so than from a server behind the firewall.

This is buttressed by Gartner’s news that SaaS providers [...]

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Retail Mobile Apps Marketing

Retailers bullish on growth and engagement power of mobile apps

On April 4, 2013 By APPMEDIA

By Steve Smith – mediapost.com

The overwhelming majority of retailers surveyed by mobile experience management platform Artisan say they expect mobile commerce to grow at a faster pace in their organisation than online commerce once did.

Of 200 retail executives working in the mobile marketing and mobile commerce areas of their [...]

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App Consumers

Compuware: Consumers favor apps over mobile Web

On March 19, 2013 By APPMEDIA

By Mark Walsh – mediapost.com

Most mobile users prefer using apps over mobile sites for speed, convenience and ease of use. Specifically, 85% of smartphone and tablet users globally favored apps over mobile sites, according to more than 3,500 smartphone and tablet users globally.

That Compuware finding underscores the enduring consumer [...]

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Mobile Technologies

Top mobile technologies to watch out for in 2013

On January 25, 2013 By APPMEDIA

By Rimma Kats – mobilemarketer.com

It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales.

Mobile is [...]

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mobile ad growth

Strong mobile-ad growth projected for 2013 in spite of “fiscal-cliff”

On December 28, 2012 By APPMEDIA

By Chantal Tode

If the federal government is not able to hammer out a new budget deal before the end of the year, the results could be disastrous for the economy. However, the mobile industry is likely to not be affected as strongly as other industries, according to several industry experts.

Talk of the [...]

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augmented_reality

Augmented reality is set to come into its own in 2013

On December 28, 2012 By APPMEDIA

This is a guest post by Trak Lord – venturebeat.com

Augmented reality (AR) may seem like a futuristic concept, but it will be a reality of our digital lives in 2013. AR is a new technology that blurs the line between what’s real and what’s computer generated by enhancing what we hear, [...]

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  • Recent Posts

    • Google: Shopping Around For Cheap Prices Is The Most Popular In-Store Activity Among Mobile Users
    • Tablets will drive mobile content sales to $65 billion
    • Study: Mobile marketing will create almost 1 million U.S. jobs by 2015
    • Voice recognition offers new opportunities for mobile marketing
    • Gartner: Mobile CRM Applications To Grow 500% By 2014
    • Retailers bullish on growth and engagement power of mobile apps
    • Compuware: Consumers favor apps over mobile Web
    • Top mobile technologies to watch out for in 2013
    • Strong mobile-ad growth projected for 2013 in spite of “fiscal-cliff”
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